Based on the knowledge generated by Revolution Media’s vast experience working with national brands – as well as their respective local franchisees/dealers/retailers – Retail Marketing Interface was created to solve the complexities of hyper-local advertising challenges.
Local store fronts are challenged with creating and executing a local, ZIP code based marketing program…not an easy task. A comprehensive, smart, affordable localized solution was needed.
Strategy – With detail on your over-arching national or regional media plan, we will help you design and implement the preferred hyper-local overlay plan for your Franchisees. Even with multiple franchisees in a market, plans can be honed down to the ZIP code level.
Creative – Review existing creative elements to ensure local location tagability. Execute all Franchisee-specific customizations and trafficking to stations.
Implementation – Media buying pre-approvals, execution, stewardship and optimization are all handled to streamline the process with each media type for every individual Franchisee.
Compliance – All campaign details are set up to your specifications such as budget guidelines, billing, reimbursements and proof-of-performance.
Reporting – Franchisor summary reports and Franchisee dashboards provide updated status and results of all respective campaigns that can be customized as needed.
Revolution Media will set-up and design your customized, skinned version of the Retail Marketing Interface at no cost to the Franchisor. Our fees are generated when media is purchased by your Franchisees similar to a typical agency/client relationship. We are incentivized to make this an effective, turnkey solution that is communicated to your Franchisee network as the company-approved and preferred system to place localized media.
We can include other media types as needed